How does MRRescue access my Stripe account?

Read-only OAuth. We detect failed invoices and subscription events but can never charge customers, modify subscriptions, or access sensitive data. You can disconnect in one click.

What emails do my customers receive?

A 6-step recovery sequence when a payment fails (1h, 24h, 72h, 7d, 14d, 30d), a save-flow when someone cancels, renewal reminders, expiring card alerts, trial-ending notifications, and win-back campaigns. All branded with your logo and colors.

What happens when a customer tries to cancel?

We detect the intent in real time and send a personalised save-flow. On Growth, our AI segments customers by MRR — high-value accounts get a VIP offer (40% off 6 months), others get a standard discount or a free 30-day pause.

What are the Growth AI features?

Growth adds: AI Churn Insights (patterns and action items from your exit data), Churn Risk Score per subscriber, AI-personalised win-back emails, Weekly AI digest, Smart cancel-flow with MRR-based segmentation, Churn Spike Alerts, In-app recovery widget, Zero Churn Potential projection, and MRR Stress Test simulator.

What's the in-app recovery widget?

A JavaScript snippet you embed on your cancellation page. It shows a branded modal offering your customer a free 30-day pause instead of cancelling — no code required beyond one script tag.

What's the free diagnosis?

Connect your Stripe account and we scan 90 days of failed and uncollectible invoices. You see exactly how much you've lost — before you pay anything. No credit card required.

What does 'Real MRR vs Stripe MRR' mean?

Stripe counts subscriptions set to cancel-at-period-end as active MRR. MRRescue shows you the true number — stripping out the revenue you've already lost but that Stripe hasn't removed from your dashboard yet.

What if it doesn't work for me?

14-day free trial on every plan. Cancel before day 15, pay nothing. No questions asked.

Growth

In-app recovery widget:
Save customers on your cancel page

Embed a single script tag that intercepts cancel clicks and shows pause or discount offers right inside your app — no redirect, full control. Typically lifts save rates 20–35% versus redirecting customers to an external cancel page.

20–35%

Save rate lift vs redirect

Script tag installation

0ms

Page load impact

Growth

Entry tier

How in-app recovery saves customers without redirects

1
Add the widget script
Copy one <script> tag from your MRRescue dashboard and paste it into your app's HTML. Pass your widget key and the customer's Stripe subscription ID.
2
Intercept the cancel click
When a customer clicks your cancel button, the widget fires before the cancellation is processed, rendering the save-flow overlay.
3
Show pause and discount offers
The widget presents your configured offers — pause for 30 days or a percentage discount — matching your brand colors and logo.
4
Apply in Stripe automatically
If the customer accepts, MRRescue applies the pause or coupon in Stripe instantly. If they still cancel, the exit survey collects their reason.

Widget preview — cancel intercept

Before you go…

Would you like to pause instead?

Pause your subscription for 30 days — no charge, cancel anytime.

Why it matters

No redirect friction

Sending customers to a separate cancellation page increases drop-off. The widget keeps them in context, making saves more likely.

One script, no backend work

The widget handles all Stripe API calls server-side via MRRescue. Your engineering team adds one tag and is done.

Paired with exit surveys

If the customer still cancels after seeing offers, the widget collects their reason for churning — feeding your Growth analytics.

Without vs With in-app recovery

Without in-app widget

✕Customer clicks cancel button
✕Redirected to external cancel page (context lost)
✕Form friction and drop-off
✕Save offer rarely seen
✕High cancellation rate

With MRRescue in-app widget

✓Customer clicks cancel button
✓Modal overlay appears instantly (no redirect)
✓Pause or discount offers presented in context
✓Save offers easily visible and accepted
✓20–35% save rate lift measured

In-app payment recovery: meeting your customers where the conversion actually happens

Email-based recovery has a hard ceiling. Even with perfect subject lines and optimized send times, many cancelling customers never see your recovery message. They close the tab, move on, or their email provider filters it out. But in-app recovery is different. When a customer clicks cancel within your application, they are actively engaged in that moment. They are at peak attention and have one foot out the door. That millisecond is your actual window to intervene.

The in-app widget intercepts the cancel action before it becomes final. Instead of redirecting to a separate page (which feels like punishment and breaks context), the offer appears as a lightweight modal overlay. The entire experience stays inside your product, maintaining brand consistency and psychological comfort. Customers see your pause or discount option instantly—no page load, no confusion about where they are, no friction. This frictionless presentation is why in-app recovery consistently lifts save rates 20–35% versus email-only or redirect-based flows.

Because the widget runs on MRRescue's infrastructure, it also collects exit survey data for customers who still cancel. You learn exactly why they're leaving, which surfaces real product gaps rather than guesses. Over time, combining in-app recovery offers with exit survey insights creates a feedback loop: save willing customers, understand why the others leave, iterate on your product.

Tips for maximizing in-app widget performance

✓
Show the widget only on the explicit cancel action
Fire the widget only when the customer clicks a dedicated 'Cancel subscription' button, not on casual navigation or account updates. Specificity increases perceived legitimacy of the offer.
✓
Pair a clear pause offer with a stronger discount offer
Pause (no cost, full return) addresses uncertainty and buyer's remorse. A 20–30% discount on the secondary button gives high-value customers a financial reason to stay. Let them choose their own path.
✓
Set clear suppression logic for repeat viewers
Don't show the widget more than once per session or to customers who have already declined. Over-exposure erodes trust and frustrates users who have made their decision.
✓
Combine in-app offers with a follow-up win-back sequence
If a customer sees the widget and declines, MRRescue continues the story with a 7-day win-back email. In-app recovery is immediate friction removal; email handles customers who are still thinking about it.

Frequently asked questions

How do I install the widget?

Add a single <script> tag from your MRRescue dashboard to your app's HTML. Pass your widget key and the customer's Stripe subscription ID and the widget does the rest — no backend changes needed.

Does the widget redirect the customer away from my app?

No. The widget renders as an overlay inside your app. The entire cancel flow — pause offer, discount offer, exit survey — happens without a page navigation.

Can I customize the widget appearance?

Yes. The widget inherits your brand colors, logo, and button styles from your MRRescue branding settings. You can also override the primary color via the widget config.

What happens after a customer accepts an offer?

The widget calls MRRescue's API to apply the pause or discount in Stripe, then closes itself. You receive a dashboard notification and Slack alert confirming the save.

How much lift does the in-app widget typically deliver?

Removing the redirect friction of an external cancel page typically improves save rates by 20–35% versus the hosted cancel flow. Combined with personalized offers and exit surveys, in-app recovery is a Growth-tier competitive advantage.